Financial literacy

India’s first floating financial education camp at Dal Lake


oi-Madhuri Adnal


Posted: Saturday November 5th 2022, 12:54 PM [IST]

Google One India News

New Delhi, November 5:
India Post Payments Banks (IPPB) is organizing India’s first floating literacy camp, ‘Niveshak Didi’, in Srinagar’s Dal Lake. The Prime Minister himself appreciated this unique initiative and took to Twitter to praise ‘Niveshak Didi’, a camp aimed at promoting financial literacy among women.

In response to a tweet from the India Post Payments Bank, the Prime Minister said, “Wonderful initiative that will empower women!”

India's first floating financial education camp at Dal Lake

India Post Payments Bank (IPPB) today organized the floating camp to promote financial education “By women, for women”, in Srinagar, Jammu and Kashmir.

India, being a large and growing economy, still struggles to spread financial literacy across demographics as a huge portion of the population still resides in rural areas. The IPPB has created a new legacy with the help of the largest postal network in the world to extend its reach to the last mile and close the gaps in financial inclusion.

In Himachal at the polls, Prime Minister Modi will address rallies todayIn Himachal at the polls, Prime Minister Modi will address rallies today

IPPB has embarked on a financial inclusion journey to resurgent rural India where reach and communication have always remained a barrier. From the very beginning, Postal Workers/Gramin Dak Sevaks have reached out to the masses in every corner of the country, bringing digital banking services to their doorsteps.

To further the financial education campaign, the IPPB, in conjunction with the Investor Education and Protection Fund Authority (IEPFA) under the Ministry of Corporate Affairs (MCA), has launched the initiative called “Niveshak Didi” to promote financial education “By women, for women concept.

Niveshak Didi

The “Niveshak Didi” initiative is based on the “women for women” ideology, as women in rural areas feel more comfortable sharing their questions with a woman. Three representatives of ‘Niveshak Didi’ from Kashmir Valley were presented with certificates during the recent IEPFA conference in Srinagar, J&K by Union Minister of State for Ministry of Corporate Affairs Rao Inderjit Singh and MP (Srinagar), Dr. Farooq Abdullah with Anita Shah Akella, CEO IEPFA & JS MCA and other dignitaries from IEPFA, Department of Posts, India Post Payments Bank, CSC e-governance, Institute of Company Secretaries of India, Kashmir Chamber of Commerce and Central Reserve Police Force.

As part of the launch of the “Niveshak Didi” initiative, the IPPB organized the first financial education floating camp in India by a newly appointed “Niveshak Didi”. The Financial Literacy Floating Camp was organized among local residents around the famous Dal Lake. Since Shikara is an integral part of their life, the gathering took place on several Shikaras and the ‘Niveshak Didi’ held the financial education session in the local Kashmiri language from Shikara itself, thus the whole session was held in the waters from Dal Lake.

Speaking about the initiative, Vineet Pandey, Secretary of the Ministry of Posts, called it “a great step towards bridging the financial inclusion gap. This first ever financial education floating camp in India shows the ability of the DoP team to reach far for every household in the country, that too in various terrains and geographies and also paves the way for the rural female population to increase their understanding of financial products and services, beware of fraud and stay protected with the help of his own Niveshak Didi, in his own Language.”

Speaking at the first Financial Literacy Floating Camp, J Venkatramu, MD and CEO, India Post Payments Bank, said, “Through Niveshak Didi, IPPB will reach the next milestone in overcoming the challenges faced by rural masses in terms of language and basic understanding of financial products. and services.

Niveshak Didi, a dakiya woman, having a deep social connection with the rural masses, will be able to collaborate and solve their issues in a comfortable environment, while improving financial awareness, especially for women. »

Article first published: Saturday, November 5, 2022, 12:54 p.m. [IST]