Financial institutions

Sierra Leone: UBA-Sl Boss says financial institutions thrive on public trust

Lack of trust hurts revenue, but financial institutions can recoup it with the right steps

The Managing Director and CEO of United Bank for Africa-Sierra Leone (UBA-SL), Mr. Usman Isiaka, has called on financial institutions to invest in building public trust.

Usman told Concord Times that financial institutions across the country can only thrive when the public trusts them.

He said: “Financial institutions should invest more in public trust because no one wants to put their money where it’s not safe.”

“At UBA we have different levels of control which has prevented our clients from losing their money,” Usman added.

He explained that financial institutions would no doubt fear not finding the right people to maintain the integrity of the institutions.

When asked if customers have confidence and are enjoying the benefits of digital banking, Usman said that the various initiatives that financial institutions have undertaken in recent times have been well received by the public.

“We have gained public trust in our various digital initiatives. For us at UBA, we are actually ahead in terms of digitizing our various departments. As you know, in January we celebrated Leo at four. If our customers did not welcome this initiative, we would not have been proud to celebrate it with such fanfare.”

Usman said everything about UBA is unique, citing the quality of its various services: mobile app, internet banking, virtual banker (Leo), debit cards, prepaid cards, Push and Pull and Instant Bills Pay.

“The first thing is the freedom you get by using Leo. With Leo, you can do all your financial transactions seamlessly. This means you won’t have to worry about visiting one of our branches, no matter whatever transaction you want to make.We have been able to make financial transactions easier and more convenient for the public, especially for our customers.

“This convenience ecosystem is also what our mobile app, cards and internet banking services bring to the table. Currently, from March 1 through September 30, all UBA Digital Wan Pot subscribers will have the chance to win Le1 Million or other consolation prizes simply by making at least four transactions each on Leo, and on three other of our digital platforms.These gifts that you don’t get anywhere else are all available at UBA for our customers.

Regarding the plan ahead, Usman revealed that the public can rest assured that their savings are safe and secure.

“Let me take this opportunity to assure depositors that they can have full confidence in the security of their savings. For example, at UBA we intend to expand our products and services. We want our clients know that we have their best interests at heart.. We will continue to be Africa’s global bank.They don’t need to get nervous.